Before I began to research about
this topic of management platforms and tools I truly didn’t have a clue what I
was going to find about this topic and wasn’t sure what it was all about. I
quickly realized that I was pretty familiar with the way that platforms are
managed such as the way that our cellular companies can track us and know
exactly where we are at all times. The way that they can do this and always
know where we are is because we always have our phones on us no matter what.
From putting the location services on, each app that we use can track our
location and help to narrow down our search to places that are close to us. I
think that it is extremely helpful to always turn on the location service to
get the best most helpful full effect of each app that we are using.
Another tool that is used and is
extremely effective is called aggregators. The definition of an aggregator is a
website or program that collects related items of content and displays them or
provides links to them. For example if you are on amazon looking for books or
football cleats or any kind of item, the next time you are on any kind of
website, links will pop up on the side that are closely related to previous
searches that you have done. This is a great way to bring back these items to
your attention and distract you from what you were doing at the moment and
display item that are to your own interest. “There are two kinds of content
aggregators, those who simply gather material from various sources for their
Websites, second is those who gather and distribute content to suit their
customer’s needs.” Aggregators are the perfect way for target marketing.
Instead of putting links of Barbie dolls and girls lingerie on a page where a male
college student athlete is on, there will be links of sports material and
school accessories which one is more likely to click on the link and buy the
product because it will be something that they are actually looking for and are
in need of. Sometimes it is a bad thing having links pop up on any website that
you go on for example around Christmas time my mother would look things up to
buy for her kids and then we would use the computer and see all of the things
that she has been looking up so it wasn’t really a surprise like she wanted it
to be. “At the other end of the aggregator spectrum, we have The Huffington
Post, one of the smartest digital news machine ever and, at the same time, the
mother of all news internet impostures.”
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