Tuesday, January 27, 2015

Using Platforms
            There are so many different platforms out there that give a variety of different ways to communicate with others. I feel like platforms have exploded lately, many new ones have been made just recently to help bring all kinds of people and their interests into social media.
These platforms are great for businesses and for marketing. “To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve” (Demers). I definitely agree with Jayson Demers that social media marketing really is the next big thing and we must all use these platforms to our advantage to get our ideas out there. I understand that platforms can be really confusing at first from not knowing how they work but with any of these platforms if you will just take some time and play around with it, you are going to understand how it works and see how it can benefit you.
“Most people think of social media as distribution and use the same messaging on every platform. That's not fully exploiting the tools” (Vaynertruk). Every platform should be treated differently, on a platform such as twitter you should be using short phrases to catch the audience attention, whereas Instagram you are going to post cool pictures. The more platforms/accounts that you have and use, the more your material will be seen by different types of people.

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